Description

Find out more about the entrepreneurial mindset and what it takes to start your own business.

Seniors learn to think like entrepreneurs by coming up with an idea for a product or service that meets a need in the marketplace. They brainstorm and research ideas and connect with a startup expert, and they get feedback by organizing a focus group, researching competitors, interviewing local business owners, and/or using a SWOT analysis. They revise their prototype by researching industry trends, talking to industry professionals, and targeting their potential customer. They also create a business plan and think about producing and distributing their product or service. Finally, they pitch their idea to a marketing expert, finance professional, or friends and family, and learn about different options for funding a startup.

1. Come up with an idea you can turn into a business
2. Design a prototype and get feedback
3. Revise your prototype
4. Create your business plan
5. Make your pitch

When you've earned this badge, you will have the skills to come up with a business idea, produce a prototype, solicit feedback, improve your idea, then create a business plan and pitch it.